The Samvad Blog
Practical tutorials, how-to guides, videos, tips, and insights to help you get more from Samvad and WhatsApp Marketing.
WhatsApp Media Headers: The Sample You Upload Isn’t the File You Send
You create a WhatsApp template with an image header. You upload an image. Meta reviews the template. The template gets approved. So when you launch your campaign, you might reasonably expect that image to be sent automatically. It doesn't work that way. One of the...
Marketing vs Utility vs Authentication — Pick the Wrong One and You’re Stuck
If you’re sending WhatsApp messages through the WhatsApp Business Platform, choosing the right template category can feel surprisingly complicated. You write a message that looks transactional, submit it as Utility, and it gets rejected. You add a URL to a Marketing...
How to Read Campaign Numbers: Sent, Delivered, Read, Failed
After a campaign, most people stare at four numbers and try to make them add up. They do not add up. That is not a bug. Sent, Delivered, Read, and Failed are a funnel, not a pie chart. A message that was Read was also Delivered. A message that was Delivered was...
23 WhatsApp Campaign Mistakes That Can Ruin Delivery
A WhatsApp campaign can fail long before you click Send. Sometimes the problem is an incorrectly formatted phone number. Sometimes it’s a CSV column that wasn’t mapped. Sometimes a contact is marked inactive when they should actually be unsubscribed. And sometimes...
Quick Start with Samvad: Setup and Send your Campaign
Getting started with WhatsApp Marketing doesn't have to be complicated. With Samvad, you can connect your WhatsApp account, create approved WhatsApp message templates, send campaigns to your contacts, and track how your campaigns perform — all from one place. In this...
How to Write WhatsApp Templates That Meta Actually Approves
WhatsApp will not let you message a customer out of the blue with free-form copy. If the 24-hour chat window is closed, you need a message template, and Meta has to approve it first. That review is why a campaign sits in draft while “Hi {{1}}, don’t miss this!!!”...